I've said before that Burberry is one of the great examples of brand building in the past ten years. And luckily for me, this assertion happens to be backed up by facts. As of just the other day, Burberry is the most valuable British brand in the world – and well within the overall world top 100, at 73.
|With credit to the Scotsman. We Scots can always be trusted to follow fashion brand news.|
|This is an actual teasel. Disappointing.|
And in showing the careful, caring process of creating a personalised Burberry scarf, Burberry implicitly gives a reason to buy into them – because Burberry stands for careful, caring, focused fashion.
People don’t buy what you do; they buy why you do it. Burberry shows that "why" in everything that they do.
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